Suggestions must be extensively justified using a criteria catalog and the sustainability benefits must be stated.
If there are clear disadvantages for society or the environment, “we care” may not be awarded. For instance, if there is a product with particularly sustainable packaging but consumes more energy than comparable products, it cannot be given the “we care” label.
Experts including those from the Group Corporate Responsibility unit, will check the suggestion and, where necessary, will add further reasons for or against awarding the label and may also consult further experts.
At least three different company units are involved in reaching a decision on awarding the label. However, the unit that made the suggestion is not involved.
Benchmarks with comparable products, services, and initiatives should be used when making the decision where possible.
The label should offer customers, consumers, and interested parties additional information